GREEN RHINO DESIGN
Launched in January of 2000, Green Rhino Design was a small design studio committed to doing high-quality work within a culture that valued people, with a focus on conservation, education, and philanthropy. Over the years we worked across sectors and mediums, from healthcare to legal, financial to scientific, and from print publishing to digital tools.
Presented below are a few highlights from the work over the years.
We worked with the Rippel Foundation supporting their mission over the course of a key four plus years. The Foundation was founded in 1953 with a mission to invest in five distinct areas of health: caring for the elderly, women, supporting hospitals, treating heart disease, and treating cancer. In 2006, the Board reflected on the relevance of that mission and planned for the Foundation’s future, evolving to focus on transformative system-wide changes to improve the health of all people in the United States. I collaborated with foundation leadership and its partners during this key transition period, advising on communications and branding, and redesigning their entire digital presence, including their main website and educational websites.
The Erickson Immigration Law Group engaged with Green Rhino Design to develop their brand identity and web presence. We interviewed and collaborated with key stakeholders at the firm, refined their messaging, and developed a Wordpress based website to support establishing their presence as the pre-eminent immigration law firm in the DC area. We worked with Erickson Immigration over the course of several years on their website, marketing materials, and clients’ annual reports.
Over the course of a decade I worked with the National Academies delivering publication design services and event materials. The majority of the work was in collaboration with the team within the National Academies of Sciences’ Ocean Studies Board. Over the years we created a variety of unique conceptual communication pieces—flyers, posters, brochures, and invitations that came to define the Ocean Studies Board and its annual event.
Another long term client was the National Geographic Society’s books division. Working as a consultant for nearly a decade, I art directed and designed many of National Geographic’s best selling, well received, and iconic books and covers. We worked on coffee table books, reference books, developed templates for the Traveler series and dozens of the covers that followed, and were brought in when the Smithsonian Air and Space Museum reached out to National Geographic to collaborate on an Autobiography. I was often called in to solve some of the more challenging jobs—the sort of work I relish. More than fifteen years later some of my work, such as the Traveler series of guide books, continues to guide design of new editions.
Georgetown University’s Center for Contemporary Arab Studies approached us to assist with designing marketing materials for prospective students and donors. I helped the center establish brand consistency as we worked with them to develop a consistent voice.
The Nature Conservancy was an early client. I redesigned their quarterly publication while providing magazine art direction and design services to the organization for several years.
